YouTube Launches Its Own iPhone App With Better Discovery, Social Sharing, Music Videos ? And Ads!

Last month, news broke that the YouTube iOS app -- which had been pre-loaded on all iPhones since their launch -- would be taken off the mobile device with the launch of iOS6. And at the time we noted that YouTube would be coming out with a replacement soon -- and when it did, the app would have ads and a lot more content. Well, that time is now. YouTube just announced that it has launched a new official version of its iPhone app on the Apple App Store. The name of the game here is monetization: YouTube and its partners want to get paid for the videos that run through its app, something they weren't able to do through the Apple-built app that came pre-installed with previous versions of iOS. For the first time in a native iOS experience, YouTube will show pre-roll adds ahead of its mobile videos. That's the bad news.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/MhkGRcFHAP0/

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